LinkedIn is a social media platform designed specifically for professionals and entrepreneurs. Although it works similar to some of the other platforms, it is an important international portal where people become known for themselves and your business, find new jobs and network with others.
If you want to create a profile on LinkedIn, is it better to choose a company profile or a personal profile? To answer this question, Word Philocaly gets to the bottom of the difference between the two variants in this article.
What Is a Company Profile?
A company profile essentially revolves around the company. It shows how many employees it has, what products and services it offers and where it is located. A company profile should show potential and existing customers what your company is doing and planning. On this profile, you share everything that concerns your company.
The Benefits of a Company Profile at LinkedIn
A company profile at Linkedin (you can create one here) is a great way to communicate with a wide range of people, and let it work for you automatically. A company profile offers many more features than a personal profile. You can segment your network and make sure you send messages to a selective group of audience.
Besides, a company profile is also an important voice of the company. Here you can show your corporate identity and at the same time, you can ensure effective communication all over the world. Here’s a great example from the popular e-commerce platform Shopify.
What Is a Personal Profile?
A personal LinkedIn profile is, as the name implies, a profile of an individual or a single person. An effective personal LinkedIn profile is when someone reads your profile; they should feel that they have already met you and talked to you.
A personal profile should be able to present your professional experience and skills, which are in the interest to recruiters, headhunters or potential business partners. Here you can show where you stand in your career and whether you have any plans of making a career change.
The Benefits of a Personal Profile at LinkedIn
It’s no secret that LinkedIn is a great way to show potential employers what your current career plan is and what you’d like to get out of it. It also makes things a lot easier when it comes to keeping in touch with the people in your network and your existing connection.
When compared to a company profile, a personal profile is a great way to build trust and credibility in what you offer as an individual. A personal profile is particularly compelling and powerful if you have received many recommendations and comments from people in your network. It tells people that you are good at what you do.
Tony Robbins has a well-crafted personal profile to reach a wider audience even though he’s already very popular.
Write Your Company Profile and Personal Profile
Now that you know the difference between a company profile and a personal profile at LinkedIn (which can also be applied in other platforms), you’re ready to get started with your own!
The value of a company profile or personal profile is definitely worth it for business promotion and career advancement. Word Philocaly can craft an effective company profile or personal profile, making it work for you.
Do you need support in creating your company profile or content strategy? Then arrange a free 30-minute consultation with us at +6 010 8188 732 (WhatsApp available).
Or, do some social media hopping at the following places!