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Facebook Ad Copywriting: How to Do It the Right Way

Facebook Ads Copywriting in Malaysia

Creating catchy Facebook ads remains a challenge. When you start advertising on Facebook, you may first think of the proper target group selection. Or you already start brainstorming about catchy images. 

But do you pay just as much attention to the corresponding copy (ads writing and content)? Because copywriting is also an essential aspect of a successful Facebook campaign. Here we give several tips that will help you make good Facebook ad copywriting.

THIS WAY YOU CAN HAVE A MORE CREATIVE FACEBOOK ADS COPYWRITING

1. MORE PAGE LIKES, CLICK THROUGH TO THE WEBSITE OR OTHER PROMOTIONS

First of all, think carefully about what you want to achieve with your advertisement and adjust the copy accordingly. The power of advertising on Facebook lies, among other things, in highly targeted target group targeting. Therefore, you should make the most of this opportunity by creating separate advertisements for different target groups. With that, you can write target group-oriented Facebook ads.

Text and image in a Facebook ad must reinforce each other. Hence, the Facebook copy must be robust, concise text that is self-assured. 

2. MAKE SURE THAT TEXT AND IMAGE MATCH AND REINFORCE EACH OTHER

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Secondly, both the image and the text must arouse interest when copywriting Facebook ads. Visuals are often the first things people will notice, but the accompanying text often determines whether someone clicks through or not. 

Word Philocaly understands this concept perfectly. So in our past Facebook ads, we once used a catchy funny text for a poll. The poll makes readers curious to click through. The use of relevant images is an excellent example of how text and pictures reinforce each other. At the same time, you can use Facebook ads to showcase your brand identity.

3.DON’T MAKE THE TEXT TOO LONG

Facebook ads copywriting shall show clear added value of your products or services.

By saying that, we mean that a Facebook ad does not have to explain exactly what to buy or do. Instead, it would be best if you told your potential customers the “WHY.” Talk to their emotions.

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4. FACEBOOK AD COPYWRITING MUST LOGICALLY LEAD TO CALL TO ACTION (CTA)

Make your product’s or service’s CTA convincing. Make sure that your target group wants to take action / click through.

You may find this article interesting: “Business Facebook Page: 6 Things You Should Never Post”

5. RUN A / B TESTS WITH DIFFERENT VERSIONS OF YOUR FACEBOOK POST WITH VARYING CONTENT

This way, you find out which copy works best for your target group. Besides, you should run this test and collect data for at least a week.

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GET EVEN BETTER AT WRITING AD COPY AND CREATE YOUR BEST FACEBOOK POSTS FOR ENGAGEMENT

Do you need more help writing copy for your Facebook ads? Check out more of our articles to help you create catchy Facebook ad copywriting. 

Word Philocaly: Your Top Facebook Ads Agency in Malaysia

And do you want to write even better marketing content or promotional texts for your brand? If that’s the case, ping us, and our professional Facebook ads copywriters can help you out!  

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2 thoughts on “Facebook Ad Copywriting: How to Do It the Right Way”

  1. That’s a really usefulnpiece of information. I still remember the time i knew nothing about FB ads and did the ads myself and got banned. Really bad experience. Thank you for helping me to write the Facebook ads!

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