Why content marketing is important?
Truth bomb: the most successful coaches, speakers, and experts are not necessarily the most talented ones you probably know.
Someone right now who is not as talented as you are making more money than you. And that, my friends, is why we’re going to be covering content marketing today and how you can use it to find more of your ideal clients consistently.
If you’re new to Word Philocaly, make sure that you follow us so you can get notified every time we release new content. We’re Word Philocaly, copywriting and content writing specialist. Our job is to help you find the most straightforward path to consistently finding your ideal clients through copywriting and content marketing.
We want to share a story of one of our clients of how we use content marketing to help him grow his business. This client is a fantastic brander, and he has branded famous and large companies in Malaysia. His work is out there. You see it in brands that you interact with on an everyday basis. But when he stepped into owning his own business, he was struggling to find clients.
So here, he is excellent at creating marketing assets but didn’t know how to use that to bring the clients in. Does that sound a little bit familiar? Word Philocaly thinks many of you have excellent skills, are a great speaker, or are a great trainer. You are great at your area of expertise, but you don’t necessarily know how to translate that and bring in new clients.
Hence, we started getting this client who is a brander to create content. We got him writing blogs, and we made a signature speech for him to use for his talk. And then, we started using his social media and content platform to find those clients consistently. His business grew, and if you need branding, you should definitely send us a message, and we will tell you.
So the question for all of you: is your content planned out 30 days in advance? Let us know in the comments below.
So coaches, speakers, experts, and trainers, here’s what we know about you. You have so much content inside of your brain. You are constantly thinking of things to share. You have innovative ideas and see the world through a lens that other people need access to.
But what I also know about you is sometimes you’re great at the moment, and you struggle with consistency. So what I’m going to share with you today is how you can create a content strategy that will make it easier for you to be more consistent. And also, you can be more successful at using those ideas and turning them into clients.
The first thing we want to talk about is why your content marketing is essential? Why does this matter in your business? Well, content is king right now. And content marketing is not going away anytime soon. If you look at the big brands and big names in your industry, they are great with consistent content. It is why their content is attracting new audiences.
Read more: Content marketing quotes you want to bookmark and save!
So, we will share with you today what that process should look like, so you can take what the big brands are doing. You can apply that to your small business.
Build Content in Advance
Our first tip for you is to build out your content one to three months in advance. Every time we say that people are like, “Oh, that sounds like so much work!” But here’s what’s the work that keeps you from being successful. The mental load of producing that content is so high it keeps you from doing it. So you show up inconsistently online, and then somebody else who’s more consistent or has a better copywriting and content marketing team will take over.
Thus, if you’ll take the time to plan out a month or two months, or three months’ worth of content in advance, you’ll never have that problem. Because all you have to do is get set up once, and then you create a whole bunch of content. Or you can create a tracker and write out all of your posts. Then, you don’t have to worry about inconsistency. The content is just planned, and you get somebody to preschedule it, or you can preschedule it.
If you’re excited to get your content planned, please share this article, and we will continue providing you with our excellent tips.
Repurpose Your Content
We want to show you how to take one piece of content and then repurpose it into three to five different parts. You can then use these other pieces across multiple platforms. Take, for example, a video. Let’s say that you produce a video either for Facebook Live, Instagram TV, or Youtube. Now you take that piece of content, and you can transcribe it. You can make it into a blog post, or you can pull out a quote, and you can put the quote on a branded background. Now you have a graphic that you can use.
You can also take the bullet points and put that into a long-form content piece. If you wanted to get fancy, you could even take little snippets from the video and do little teasers. So you can reproduce that one piece of content uses it in multiple different places. If you got overwhelmed thinking, “Oh, my gosh, how am I going to plan, you know, a month’s worth of content you’re going to repurpose?” You’re going to create one perfect idea and splice it up into a lot of different pieces.
Answer Your Clients’ Questions
Our next tip for you is to answer questions that your clients are asking. We are sometimes guilty of this. Someday we will wake up and go, “Oh, I have this really great idea.” “This thing that’s on my mind that I want to write about this. I want toblog and make a video about it.”
But here’s the challenge: sometimes you think it’s a great idea, nobody else cares. Therefore, if you will spend a little bit of time in your content planning to go onto Google Search, your content is going to land with your audience. It is because your audiences are searching for it. You should check out what people are searching for or what questions people are asking in your industry by going onto Google Search.
The other great thing about this strategy is it will help attract new people to your business.
Address the Pain Points Directly
Our next tip in creating your content is to speak directly to the pain, problems, and outcomes your clients want. Sometimes when you’re creating content as speakers, trainers or experts, you create content that is a little bit focused on you.
It’s your ideas and your strategies, and you’re the one you know your story; when in reality, your clients don’t care that much about you. You are not that fascinating. What your audience or potential clients care about is their life, their problems, and their business. So if you can speak to them in your content, your content is going to resonate more. When it resonates, guess what else happens? It gets shared, and they share it with other people.
Now they want to check you out on other platforms because you spoke directly to them. Thus, make sure that you’re focusing your content in the right direction. It’s not about you; it’s about the client.
Generate Leads and Sales with Call to Action
Our last reason you should all be doing content creation is that it generates leads for your sales team. We love this if you use a call to action in every single one of your content pieces. Then you’re going to have leads coming in from Facebook, Instagram, LinkedIn, and YouTube. The leads will also come from different places such as blogs, podcasts, and everywhere you’re putting your content out there.
Your content needs to be generating leads. Too often, we see coaches, speakers, and experts putting great content out, and there’s never a call to action. So you’ve got all these people watching your stuff, and you’ve got the likes; but you know what, likes do not equal dollars, and we care about you getting clients. Therefore, we need to ensure that you’re using the content to generate leads for your sales team.
All right, so let’s review. You are going to be using content so that you can increase visibility.
- You’re going to create a content calendar
- You’re going to repurpose the heck out of your content
- You’re going to answer the questions that your clients are asking
- You’re going to focus your content on the client and speak to their pain points
- You’re going to generate leads for your business
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We don’t know about you, but we think that sounds like a fantastic plan. If you are not sure how well you can create the content and generate results, we encourage you to talk to us to see how we can help you.
Thanks so much for reading “Why Content Marketing Is Important for Coaches, Speakers, and Trainers”, everyone. If you haven’t done it yet, please share this article or follow us on our social media accounts. You can use these platforms to ask questions, join the discussion and be a part of a community of like-minded entrepreneurs.
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