In addition to personal profiles, LinkedIn also has unique profiles for companies. To set up a company profile on LinkedIn, you must have a personal profile. This personal profile allows you to add the company profile as an employer, client, or as your own company.
Is it helpful to have a LinkedIn company profile?
That depends on what you want to do with it. In this blog article, we’ll explain the possibilities of a company profile in addition to your profile for both small and large companies. What are presentations, what can you do with a career page, what are good updates, and what can you do with the statistics.
Why a LinkedIn Company Profile
Among the 740 million personal profiles, there are over six million LinkedIn personal profiles and Malaysian company pages on (partly due to automatically generated company profiles that you can claim).
Three out of four LinkedIn members use LinkedIn to keep up with business news or gather information about companies. LinkedIn research has shown that Linkedin is 277% more effective at generating leads than Facebook or Twitter. It’s time to take LinkedIn’s business profile seriously.
There are different ways you can utilize your Linkedin company page, to strengthen and promote your company. You have the following options:
- To present you as a professional and well-established company. For example, by posting updates related to your company.
- To create bonds with current and future employees.
- To showcase your products and services. For example, by posting informative updates with news or tips related to these products and services.
- To advertise so that you get more brand awareness among the members of LinkedIn.
Personal profile used as a Linkedin company profile
It is not uncommon that you will sometimes see people use personal profiles for business purposes. Besides the fact that this is not allowed according to Linkedin’s terms and conditions of LinkedIn, it is also not a smart move because:
- You can’t link the company account to your employees.
- You can’t advertise.
- You can’t see any statistics.
- LinkedIn members may start reporting you as a spammer.
- You can’t take advantage of other business benefits, such as using a career page to recruit staff; to inform specifics about your products and services.
However, what if you are self-employed? And you choose to use your personal profile for business purposes. Here’s what you can do: continue to organize your profile as yourself but not your company, and put on a personal photo with business information you want to share coming from you as an individual.
Create a company profile on LinkedIn
If you think your company would benefit from a business page, we will help you set up a business profile.
- Log in to your personal profile and click on ‘Work’ at the top of your menu bar.
- Choose ‘Create company page‘ at the bottom.
- Enter the company name of the company for which you are creating the account.
- Confirm that you have the right to make this page for that company.
- Think about how you want the URL to look. You can only create it once and can no longer adjust it later on.
Company page name on LinkedIn is rejected.
If the name already exists or a company already has a very similar name, you will not create the profile. We understand that it’s very annoying if that other name, which looks like your company’s, is not yours. At that point, you will either have to be creative or contact LinkedIn.
In my experience, the LinkedIn helpdesk is very effective and friendly. Often, you will get back from them within a few hours or at least on the same day. Alternatively, fill in the contact form with your inquiry – in this case; you want to request if they can assign you a profile with the existing company name.
If you have succeeded in obtaining the company name, you will go directly to the management of your company page. Click on the tab ‘Page.’ From here, you can edit all fields and control how your profile visitors see your company page.
It is essential to choose a good cover photo that conveys what you want your company to radiate. First of all, choose an actual image instead of a stock photo. In smaller companies, it is an excellent idea to have the employees in it as well.
Your cover photo or banner of your LinkedIn company profile must be a .jpeg, .gif, .png, 1128 x 191 pixels, and a maximum size of 2 MB. You can adjust the cover photo by clicking on the pencil at the top right corner.
Edit the page and add or modify information
In the top right corner, you will find the option’ Tools for Administrators’. Here is where you can add the page administrators. If you want to adjust your photo, header, and info text, click on the pencil again.
In the edit field, you can do the following settings:
- The logo that appears on your company page itself, top left, must be a .jpeg, .gif or .png, 300 x 300 pixels, and max. 2 MB in size. Note: there will be a white border around the logo from LinkedIn itself, so do keep that in mind. If you have a non-white logo background, the image of your logo can look very unattractive.
- Choose the language, or languages, in which you want to show and optimize your profile. Think carefully about how you wish (potential) customers, employees, or other interested parties to find your company.
- Choose in which default language you want to display the profile (English, Malay, Chinese, and others) when using multiple languages.
- Check whether your company name is correct. Note: you can change your company name, but not the URL!
- Enter the company details correctly, including visiting address (es) and telephone number.
- Choose an excellent call to action button.
We are not done yet…
- Choose a powerful slogan/tagline of up to 120 characters. Because this slogan will make people curious about seeing that line somewhere (in response, for example).
- Then, write a clear piece of information about your company, but from the ‘we’ form. Tell who you are, what you do, and especially what you can do for the readers. You have 2,000 characters at your disposal for this and must use at least 250 of them.
- Choose up to 20 vital specialties. Think of your products, services, and competencies that you master—for example, ISO certificates and the like.
- Choose three powerful, recognizable hashtags that you highlight on your page and which people can follow. Also, as one of three exceptions, you can comment on other content written with the same hashtags.
- When you’re done, you can click on ‘View as a member in the top right corner to see how your visitors see your profile.
- You can go back to the edit section by clicking on ‘View as administrator.’
Where can I find the company profile?
If you click on ‘Me’ at the top of your menu bar, you will see your company page under ‘Manage.’ You can go directly to your company profile on LinkedIn. Besides, you will find your company page (s) in the left column on the homepage.
Need help with your LinkedIn company profile? Then don’t hesitate to contact us to see how we can be of service to you and LinkedIn personal profiles, for example, as a digital business card for your employees and potential customers. We would be happy to discuss the options with you.
How Word Philocaly can Help with Your Business Company Profile
- We make your company our priority
- Convince you with our result-oriented method
- Work with B2B companies that want to expand their business network and use it as a new personalized lead generation channel.
- For this, we optimize your LinkedIn profile to perfectly match your company and present you as well as possible to your target group.
- We selectively map your target group based on specific filters: seniority, company size, sector, function, etc.
- Subsequently, a strategy is drawn up that fits your tone of voice and that of your target group.
- Throughout the campaign, we are continuously working on optimizing the results.
- Time to receive more leads via Linkedin!
Knowledge is the key to a growing organization. Hence, save time and money with the proper process and find innovations – so that your company can achieve new heights.