10 Reasons to Hire a Content Writer for Your Business | by Word Philocaly
Almost all businesses nowadays have a blog. The idea that it helps to attract visits from a search engine has caught on among companies, and it is common for some to do it well. However, hiring an online writer is sometimes a good idea. The problem is that doing it well is not easy, not even when the business is yours, and you know it as well as if it were a child.
And if doing it well is not easy, doing it constantly is even less so. You must post an attractive, interesting, valuable, different, and refreshing article every day or, at most, every week. That’s a lot of work and effort.
Ten reasons to hire a content writer for your blog: Looking for an online writer, content writer, or copywriter to write your blog’s content and website can be expensive, but the benefits can far outweigh the costs.
10 Reasons to Hire a Content Writer in Malaysia for Every Company
1. You will save time.
You can’t imagine how much! How long does it take to write an article? Between 4 and 5 hours, depending on its length. Do you have that time several times a week? I don’t think so, especially when you start. If your business is like any other, your day is likely short on hours. If you subcontract your content and hire a content writer, you can save between 10 and 40 hours a month. I would love to have those hours for myself!
2. It is cheaper than hiring an internal person.
Content is important, so much so that you may feel tempted to hire someone who works inside your company. It may not be a good idea if your company is small or does not belong to the editorial sector. But what if you are a digital marketing agency? What better way to show your clients that you know what you are doing? In this case, hiring someone to write your blog articles seems interesting. However, think about it again. Computers, tools, training… all these things are costs you must assume, not to mention holidays, absences and others. You can do more with less if you hire a freelance professional or a remote web writer.
3. It allows you to be consistent.
And I assure you that being a blogger is a lonely and hard career. You must always publish, even in summer, when you are tired or have a lot of work, which is challenging. Experience has shown us that you start with a lot of enthusiasm and the passion kind of fizzles out and you only publish once every few months. If you subcontract your content with a writer, the most you will have to do is send them the topics or review them when they present you the articles for approval.
4. It is good for your SEO.
Yes! You read that right. Search engines like to update your website regularly. They understand that you care about your audience and that you offer them quality information. However, please do not lose sight of the fact that it is very important that the writer is competent and that the content is of quality. Google can penalize you if it detects that you hire a content writer who does not know how to write correctly or writes the content of poor quality.
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5. You can reach a wider audience.
If you hire a content writer, you can reach an audience that speaks a language different from yours. For example, you can create a blog in English, Mandarin, or Malay and reach a wider audience. Of course, you can still focus on your main language, but it can be an interesting option.
6. You will create your brand image.
In this blog, you will find great content on how to get an attractive brand personality. Why? It is about standing above your competitors to achieve a unique and coherent image. How do two luxury brands, Gucci and Dior, differ? In many things, but above all, they are oriented towards two different types of ideal customers, two models of women that allow them to transmit a unique and personal brand image.
7. It can make your brand visually attractive.
Many content writers also know how to make content visually appealing. Normally, their thing is words, and on many occasions, they can help you with selecting images or creating illustrations, graphics, infographics, and other content formats. They can also help you with your annual reports, company profile, brochures and flyers, as well as website copywriting.
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8. You will have time to think.
I can also assure you with firsthand knowledge because we have been blogging for over a decade. Sometimes, you are so immersed in the content that you need the ability to see your project with some objectivity and, much less, the ability to think of new ideas. Having an online writer can help you see your business with fresh eyes and have time to think about new and innovative ideas while simply waiting for the deadline when the freelance writer must deliver the writing projects you have commissioned.
9. Promotes customer trust and loyalty.
As much as we believe that customers are infinite, the market is small. You need to convey confidence if you want to take customers away from your competitors. You will achieve it with a clear image of who you are, what you offer, and why customers should count on you.
10. Reduces your stress levels.
We have a team of content writers, and we assure you that when you find someone who understands you and delivers the work you want on time, there is no money in the world to pay for it. It’s a joy!
Are you ready to hire a content writer? Word Philocaly has worked for many types of clients, and helped some of them do what they do best, their business. They have been able to free themselves from challenging parts of the company operations (for this case content writing), which can be hard and exhausting. This is why most businesses, no matter big or small, should get themselves a qualified content writer to help their companies grow and prosper.
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